At HeronEQ Capital, we invest in businesses with strong foundations and untapped potential. We acquire or partner with small to mid-sized companies where operational expertise and growth systems unlock meaningful value.
Whether majority or minority investors, we embed our proprietary HeronEQuilibrium™ system to drive sustainable same-store growth, unlock operational efficiency, and increase long-term enterprise value.
We invest in companies where we can be proud partners and long-term stewards. If you're building something real and ready for your next chapter, let’s talk.
We back U.S.-based businesses with $1–5M in EBITDA—post-revenue, proven, and poised to scale.
Our sweet spot: teams who’ve built something real and are ready for what’s next.
We specialize in sectors where systems create scale—healthcare, outdoor, e-commerce, retail, hospitality, and light manufacturing—designing for the operational engines that drive each one.
We partner with founders preparing for:
growth, succession, or strategic transition.
If you’re building something with purpose, we want to talk.
Springfield, Missouri, United States
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