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HeronEQ Capital

HeronEQ Capital logo representing investment in system-led small businesses with scalable operations

Strategic Capital for Exceptional Small Businesses

 At HeronEQ Capital, we invest in businesses with strong foundations and untapped potential.  We acquire or partner with small to mid-sized companies where operational expertise and growth systems unlock meaningful value. 


 Whether majority or minority investors, we embed our proprietary HeronEQuilibrium™ system to drive sustainable same-store growth, unlock operational efficiency, and increase long-term enterprise value. 

Our Approach

  • Founder-Friendly: We value legacy, culture, and continuity.
  • System-Driven: We apply a tested playbook, not just capital.
  • Active Partnership: We work alongside teams—not above them.


We invest in companies where we can be proud partners and long-term stewards. If you're building something real and ready for your next chapter, let’s talk.

Specialties

Origami birds stacked to represent small businesses with $1–5M EBITDA ready to scale

Size & Stage

Size & Stage

Size & Stage

 We back U.S.-based businesses with $1–5M in EBITDA—post-revenue, proven, and poised to scale.
Our sweet spot: teams who’ve built something real and are ready for what’s next. 

City skyline with tech and retail icons representing HeronEQ Capital investment sectors

Sectors

Size & Stage

Size & Stage

   We specialize in sectors where systems create scale—healthcare, outdoor, e-commerce, retail, hospitality, and light manufacturing—designing for the operational engines that drive each one. 

Stacked hands symbolizing founder trust succession planning and long-term partnership

Ownership

Size & Stage

Ownership

 We partner with founders preparing for:
growth, succession, or strategic transition.
If you’re building something with purpose, we want to talk. 

Our Partners

Rockview Resort logo a Heron hospitality partner brand focused on lodging and operational growth
Purveyor 15 logo a HeronEQ portfolio brand for handcrafted furniture and minimalist design
Echo Outdoor Group logo a HeronEQ brand focused on licensing strategy and outdoor products
Fibonacci logo a HeronEQ retail portfolio company focused on systems scale and customer design
Caption Waption logo a HeronEQ portfolio company focused on land holdings and operational growth
Amid Peers logo a HeronEQ portfolio company building a social platform focused on transparency
  • Caption Waption logo a HeronEQ portfolio company focused on land holdings and operational growth
  • Amid Peers logo a HeronEQ portfolio company building a social platform focused on transparency
  • Rockview Resort logo a Heron hospitality partner brand focused on lodging and operational growth
  • Purveyor 15 logo a HeronEQ portfolio brand for handcrafted furniture and minimalist design
  • Echo Outdoor Group logo a HeronEQ brand focused on licensing strategy and outdoor products
  • Fibonacci logo a HeronEQ retail portfolio company focused on systems scale and customer design
  • Caption Waption logo a HeronEQ portfolio company focused on land holdings and operational growth
  • Amid Peers logo a HeronEQ portfolio company building a social platform focused on transparency
  • Rockview Resort logo a Heron hospitality partner brand focused on lodging and operational growth
  • Purveyor 15 logo a HeronEQ portfolio brand for handcrafted furniture and minimalist design

Let's Build Something Together.

HeronEQ Capital

Springfield, Missouri, United States

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