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Operators. Builders. Partners.

Operators. Builders. Partners.Operators. Builders. Partners.Operators. Builders. Partners.

HERONEQ: We Build for Good

Hands collaborating over strategy documents and dashboards, representing the HERON System framework.

What We Do

What We Believe

What We Believe

The HERON System™

Our framework for aligning people, pace, and priorities


HeronEQuilibrium™

A tool for identifying critical KPIs, guiding budgeting, and enabling site-level action


Who's Coming to COFFEE?™

Our culture alignment system:

C.O.F.F.E.E. = Connect. Open. Foster. Focus. Engage. Energize.


Heron Flight Forums™

Curated growth summit and lea

The HERON System™

Our framework for aligning people, pace, and priorities


HeronEQuilibrium™

A tool for identifying critical KPIs, guiding budgeting, and enabling site-level action


Who's Coming to COFFEE?™

Our culture alignment system:

C.O.F.F.E.E. = Connect. Open. Foster. Focus. Engage. Energize.


Heron Flight Forums™

Curated growth summit and leadership retreat experiences to accelerate alignment, momentum, and execution


Data-Driven Growth Initiatives

Turning meaningful insight into action through operational focus

Team joining hands in a gear shape, symbolizing cultural clarity and unified performance.

What We Believe

What We Believe

What We Believe

 Great performance requires cultural clarity, not a corporate mindset. 


Integration is a process, not an event.


Data is only useful if it leads to action.


Growth doesn’t come from guesswork.


Execution is where strategy lives or dies.


Businesses should be designed to GO AND DO GOOD.

Team pointing at data and process visuals, illustrating long-term strategy over short-term wins.

Why it Works

What We Believe

Why it Works

We don’t chase short-term wins at the cost of long-term health.


The HERON System™ creates focus, and our tools turn alignment into action.


Our founders have scaled and exited before—and now we build to fly with you.

Heron in flight over water, symbolizing patience, precision, and strategic execution.

Our Name

What We Believe

Why it Works

   The heron is a symbol of patience, strategy, and decisive execution.


That spirit guides how we operate through two wings:
HeronEQ Consulting and HeronEQ Capital.


“EQ” signals both:
• equilibrium: our system for sustainable growth
• equities: the businesses we invest in and build


We bring the right balance of lift and lasting culture. 


Our Portfolio

Logo of Purveyor 15, a HeronEQ brand crafting minimalist furniture for kids and pets.
Logo of Echo Outdoor Group, a HeronEQ partner in outdoor goods and licensing strategy.
Logo of Rockview Resort, a HeronEQ-backed hospitality and lodging brand.
Logo of Alpaca, a HeronEQ legacy brand in hearing care and audiology.
Logo of Fibonacci, a HeronEQ portfolio company focused on performance-driven retail.
Logo of Caption Waption Land Holdings, a HeronEQ real estate and development partner.
Logo of Amid Peers, a HeronEQ-backed community and culture-driven platform.
  • Logo of Caption Waption Land Holdings, a HeronEQ real estate and development partner.
  • Logo of Amid Peers, a HeronEQ-backed community and culture-driven platform.
  • Logo of Purveyor 15, a HeronEQ brand crafting minimalist furniture for kids and pets.
  • Logo of Echo Outdoor Group, a HeronEQ partner in outdoor goods and licensing strategy.
  • Logo of Rockview Resort, a HeronEQ-backed hospitality and lodging brand.
  • Logo of Alpaca, a HeronEQ legacy brand in hearing care and audiology.
  • Logo of Fibonacci, a HeronEQ portfolio company focused on performance-driven retail.
  • Logo of Caption Waption Land Holdings, a HeronEQ real estate and development partner.
  • Logo of Amid Peers, a HeronEQ-backed community and culture-driven platform.
  • Logo of Purveyor 15, a HeronEQ brand crafting minimalist furniture for kids and pets.
  • Logo of Echo Outdoor Group, a HeronEQ partner in outdoor goods and licensing strategy.

LET'S BUILD SOMETHING TOGETHER.

Heron Equities, LLC

Springfield, Missouri, United States

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